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Introducing Social CRM (And Why Your Business Needs It)

Business is changing. Scratch that, business changed a long time ago, but most companies are just realizing it. Way back in 1999 when four industry types started talking about the changing nature of...

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Who Owns Social CRM?

The discussion of who owns social media activities within an organization is not a new one. I can only imagine that when the dinosaurs put together their companies and brands, the triceratops in HR...

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